![]() ![]() Forty young adults were paid $11 per hour to wear temporary tattoos on their foreheads. In 2004, Toyota used forehead advertising as a guerilla marketing tactic to sell the newly launched Scion tC. According to a forum post by Kapust on, the company is now defunct. It was last reported that 64 students had featured ads on their foreheads for companies such as. At its start, employees of Headvertise could earn up to $150 per week for wearing a temporary logo tattoo on their forehead. These former Johnson & Wales University students launched a Providence-based start-up, Headvertise, in late 2003. The origin of forehead advertising cannot be attributed to Justin Kapust and Nathan Allen. This preceded other companies that jumped on the bandwagon. In the piece John was credited with inventing a new type of advertising. ![]() The Wall Street Journal ran a piece about James Carver and his London Creative Agency, Cunning, in February 2003. ( January 2012) ( Learn how and when to remove this template message)įorehead advertising is a type of nontraditional advertising that involves using a person's forehead as advertising space. It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view. A major contributor to this article appears to have a close connection with its subject.
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